Have you heard about Google Insight ?
Maybe once or twice ?
Did you take the time to see how it goes and how it could help you with your Internet business ?
Well, this is what we’ll be doing today.
I’ll cover a few points about Google Insight, and show you how you can find profitable PPC campaigns AND low competition niches !
Here is a screenshot of Google Insights
Now, I know the page seems a bit overloaded because of the picture, but I really wanted to show you a real image of what Insights can do.
1: Search Terms
Insert your keyword here
2: Last 90 Days
Okay, here you can choose from a year ago, 90 days ago, 1 month ago, 1 week ago, and specific years too.
Most of the time, I recommend using the 90 days ago. You want the ACTUAL tendency for your specific keyword. But it can also be used to see seasonal patterns, depending on your product.
3: Worldwide
I chose worldwide to show you how you can find good PPC keywords into a country you first would have not have thought about.
But you can switch this to any country you like if it can help you be more targeted.
4: Time line
Since I chose to see the tendency for the last 90 days, this is what is shows into this graph.
But as I mentionned before, if you want to see a seasonal tendency for your keyword, which is very important in many niches, you could see visually see what are the proper timings of the year to highly promote your product.
5: Regional Interest
Now here is where it gets a little bit more interesting.
This shows you where the specific keywords has been used the most.
Since I chose “Worldwide”, they give me a list of different countries where this keyword has been popular over the last 3 months.
If you would have chosen a country like the United States for example, the regional interests would have been divided into states.
Once again, big opportunity there.
You can target your clicks to only a few states, resulting into a better ROI. (return on investment)
What I like here though is that Google told us that there countries were typing this keyword a lot.
We already know what are the countries were advertisers spend the most money on :
- USA
- Canada
- Australia
- United Kingdom
- Ireland
- New Zeland
Why these countries ? .. the ones with the highest % of english speaking population.
But if you take a look at the image above, you can see that for the term “Guitar Lessons”, the top spot is from “South Africa” and the 3rd one is from the “Phillipines”.
Chances are that those two countries are not going to have that much competition on adwords.
Let’s take a look :
What do we see here ?
If you go into both the Google of the specific country, you can see that there is not much competition on adwords.
Meaning that you could appear on the first page for 10 to 15 cents per click. Not bad eh ?
And believe me; it took me about 15 seconds to find this.
You can dig deeper and easily find tons of highly searched keywords with next to no competition ! 
Top Searches :
You can use this to either dig deeper and find keywords that could have a low CPC on adwords..
OR
You can search on google to see how much competition you’ve got for these.
To do so, all you have to do is add QUOTES (“”) before and after your keyword on google.. like this “Online Guitar Course”
hmm.. only 15,000 pages competing with this specific keyword in it.
You could easily rank on first page with a blog, a squidoo lens or a hub page too !
7: Rising Searches
Now everything I’ve said before can be applied to these few keywords listed there.
You can go and try to find HOT keywords that have no competition on Google.
You can go and build sites to get SEO juice for your targeted keywords.
You could even buy a domain name related to a rising search, build a small site about it and flip it for profit ! (I’ve done that)
If it’s HOT, you’ll have no problem selling it.
So yeah.. I know this was a long post, but I sincerely think that if you’re not already using this as a MAIN tool, you should get started.
Google Insights is a very underestimated tool for your Online business!
Let me know how YOU are using Google Insights !
Thanks
& Keep Smiling
Jeffrey
